Industry "earthquake " to seek to upgrade the
Dehua porcelain quality were not par the European impact
Dai Yun is located in the roof of the Chinese central Fujian Dehua porcelain ceramic production has a long history, is the birthplace of Chinese culture, and three porcelain ceramics are one of the more than 80% of ceramic products for export, sold more than 190 countries and regions, Fujian Province Ten key export counties (cities), the largest ceramic production and export base.
Xianjingmaoju reporter learned from the Fujian Dehua, in this "earthquake", Fujian Dehua ceramics has not been a positive impact. Involved 1,500 ceramics enterprises in China, no one is Dehua porcelain.
"We have carefully studied ceramic products in Europe, concluded: Germany in the quality of ceramic products is not inferior to European ceramics." Universal ceramic made of ceramic export, President Wong Luo Zixin full to tell reporters.
"Some of our products, the technology leader in Europe two decades, but the price is far lower than similar European products." Wong Lo said: Fujian Dehua ceramics in terms of technology or equipment, the overall level has been close to the international level,
Wong Lo analysts say the price difference does not come from technology, but the design details and marketing issues. He believes this is a strange phenomenon: Logically, when the German technical ceramic products of more than European products, the price should be several times more expensive than European products was reasonable.
For this situation, President Federation of Fujian Dehua, Dehua Ceramic Association Secretary-General Lai Yaoqing that, firstly, to open European ceramics market, we must first understand the consumer psychology of Europeans, ceramics enterprises can be sent to the European research to understand European customs, feelings of European culture, and then combine these factors were in the ceramic product design; Second, enterprises have advanced marketing concept, ceramic enterprises in Quanzhou, captured the European market can consider hiring foreign marketing staff; Finally, product quality must be strict, so that the quality meet the requirement, because the Europeans paid great attention to credit, in case of return phenomenon, even once, finds it difficult to obtain both the trust of the Europeans.
